Road to China: Xuzhou

Our third day of the trade mission took us to Xuzhou: a large urban area with a 8.5million population located in Jiangsu province in East China near to the coast of the East China Sea. Xuzhou City is 5,000 years old which was very impressive…

Road to China: What is 5G and When is it Coming?

When I saw the UKTI agenda for our trade mission, the immediate attraction was our visit to Huawei and their research and development facility in Shenzhen. Emerald supply Huawei mobile WiFi devices in the UK particularly to satellite offices,…

Road to China : What is an Export?

Director of Emerald Business Communications Sarah Windrum recently represented UK technology on a UKTI Trade Mission to China. And she documented her experiences both building up to and on the trip itself in a series of short blogs! As an SME…

Road To China: Making Use of Your Social Capital

As a 'big picture' thinker and entrepreneur I often find myself agreeing to things before I work out how to deliver them. Having identified my big picture tendencies through leadership development training I now have a team of incredible 'detail'…

Road To China: The Cost of Lost Communication

During my trip to Pudong Enterprise Centre in Shanghai, I was very lucky to be able to address a room of Government officials and technology innovators regarding the issues that surround our increasing reliance on mobile communication. In the…

Road to China: How Does a Small Business Think Global?

Sarah Windrum, Emerald Group CEO spoke on this topic at the Leamington Business Forum and was so thrilled with the response from local businesses, particularly SMEs, we have turned it into a blog post. Firstly, I gave a brief introduction to…

Road to China: Emerald Selected by UKTI for Trade Mission to China!

Director of Emerald Business Communications Sarah Windrum has been selected by UKTI to take part in their trade mission to China. Sarah will travel with other businesses selected for the 'Technology is Great' programme to champion UK technology…